How do you want to use this calculator?

Planning mode sets pipeline goals before your event. Measurement mode scores a completed event against benchmarks.

Planning mode

Set the pipeline target and generate a sales and marketing Event Commitment before the first invite goes out.

Measurement mode

Score a completed event against benchmarks and generate The Pipeline Brief for stakeholder conversations.

What type of event are you calculating?

Select your event format, pipeline goal, industry, and deal size. These set your benchmarks throughout the calculator.

What is the primary pipeline goal for this event?

Your industry

Average deal size ($)

Show itemized cost breakdown (optional)

Advanced mode — override industry conversion rate defaults defaults on

Your results are ready

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Pipeline Event
ROI Calculator

How do you want to use this calculator?

What type of event are you calculating?

Your results are ready

Want to build an event program that consistently hits these benchmarks?

Atlanta Office

Contact

Pipeline Event ROI Calculator

How do you want to use this calculator?

What type of event are you calculating?

Your results are ready

Want to build an event program that consistently hits these benchmarks?

Atlanta Office

Contact

Pipeline Event
ROI Calculator